What Metrics Are You Tracking Now?
According to Adweek’s Trishla Ostwal, it’s official: thanks to MPP, open rates are no longer a reliable metric. Instead, we should track clicks, conversion events, revenue, and opt-outs. Full article here.
Discovered via theCLIKK.
A New Strategy Designed To Give Readers A Voice
In late 2020, Kyle Chayka and Daisy Alioto co-founded Dirt, an entertainment newsletter. Now, they’re shaking things up by working NFTs into a decentralized autonomous organization (DAO) aka now newsletter readers will be able to vote on stories.
Adi Robertson with the Verge interviewed Chayka to find out more including:
Check out the full article here.
2022 Email Benchmarks From Sparkpost
Sparkpost’s 2022 report offers email benchmarks and industry trends. Check out the summary by Koertni Adams or the full report here.
Note: If you’re not familiar with Sparkpost, it’s one of the world’s largest email sending services, used by companies like MailChimp and (cough, cough) Curated.
Have You Read This Month’s Not A Newsletter?
Dan Oshinsky’s January edition of Not a Newsletter covers retention strategies, scalability, updates on Mail Privacy Protection, helpful conversion tools, and more.
Ready To Grow? Try These 15 Tips
Two years ago, Aleyda Solis had 1.7k subscribers to her SEO Newsletter. After a stroke of inspiration and a rebrand to become #SEOFOMO, she now has 17,001 subscribers, a 38.5% open rate, and an 11.4% click rate.
She’s also sharing 15 growth tips that worked for her including:
Check out the full list here.
Discovered via Marketer Crew.
What You Should Know About Unsubscribes
Unsubscribes happen, but Chad White answers 7 legitimate questions about what you can do to make them less painful in this CMS Wire article designed to help you put wise practices into place.
In this issue of the Rebooting, Brian Morrissey talks to Troy Young, former president of Hearst Magazine (and creator of the newsletter People vs Algorithms) about how media is changing to focus on individuals.
From the interview:
“I spend more time with the individual creator media brands, whether that's Ryan Broderick or Casey Newton. This hybrid expert/journalist role has become much more important to me in terms of the expertise and having a real sense of how things work. There’s a kind of new writing style emerging, which is more conversational. You see that a lot in Puck, which is a favorite new media brand that’s a collection of well-resourced and super-connected writers across four different beats. I find it to be a really satisfying media experience. There’s a new class of media, anchored in individuals, expert led.”
Deliverability is crucial for publishers, but it can also be complex and technical. This issue of Ghost’s Newsletter breaks it down and offers some helpful tips.
Discovered via Ghost Newsletter.
Practical Tips To Improve Open Rates
iOS15 may make it difficult to understand if the open rates your ESP reports are accurate, but inspiring actual opens is still paramount for newsletter creators. This Marketing Examined piece offers 5 tips to try.
These 3 might be worth your time:
Check out the full article for more.
Discovered via Marketer Crew.
2021 brought a lot of talk about open rates. But, what about 2022? Will Harris takes a look in this Campaign Monitor article.
Discovered via Really Good Emails.
