NFT’s (non-fungible tokens) are like the trading cards of the digital world. Someone can create something digitally (gifs, articles, etc.), and sell them as NFTs.
Media companies have made some money this way selling cover art and such, but, for the first time, a newsletter creator proved the concept that NFTs could support a small media company.
Instead of the standard paid subscription approach, NFT buyers were given tokens that gave them access to exclusive membership content.
Discovered via Editor and Publisher
In this article for Wired, Jason Parham describes a future internet where nothing appears without approval, there are no algorithms, no ad tracking, and no public-status markers.
“The next frontier is a world where everyone is an influencer, and we are all just paying for, and being paid for, a litany of perfectly curated feeds.”
Hello, creator economy.
Ali Montag’s guide to getting started with newsletter affiliate links over on the Newsletter Crew site provides recommendations and advice for adopting this model.
Full disclosure: I’m a Newsletter Crew fan, but not an affiliate. 😉
Try one of the companies from this round up of sponsorship matching and management resources from Inbox Reads.
They’ve included a short summary of each tool listed here.
In this article, David Ramos digs into the framework of pricing a newsletter. If you’re ready to monetize your newsletter (or even just step up your game) this could be the place to start.
He asks 4 hard-hitting questions to get you thinking:
Get ready to start crunching some numbers.
Psst! Curated will be supporting paid subscriptions soon and we’re not taking commission. Stay tuned.
With the rollout of App Tracking Transparency, Facebook’s hoping to minimize the number of people who opt out of being tracked. What’s interesting is the language they’re using in their notifications to do that:
“We use information about your activity received form other apps and websites to: show you ads that are more personalized, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers.”
Remember when Facebook was “free and always will be?”
The advertising landscape is shifting. For those who run sponsorships in your newsletters, this could mean a rise in demand to reach your established audience. Stay on top of IDFA Apocalypse news.
Federated Learning of Cohorts, Google’s new cookieless tracking and ad targeting method, categorizes groups of people based on site visits then enables ad targeting and measurement in aggregate, rather than individually (think behavior-based segments, by the thousands).
Some publishers, like The New York Times, are game to give it a go, but others (The Guardian, WordPress, etc.) are less keen.
“...privacy and data ethics advocates argue that, by lumping people into groups based on their online and mobile site visits, Google will create a deeper level of personal data that can be attached to other individual-level profiles. They worry the FLoC process could unfairly categorize people into groups, enabling discriminatory targeting or data use.”
Related: Learn how ads are making a comeback in the roaring 20s.
In Will Newsletters Launch a Marketing Boom the Way Podcasts Once Did?, Hal Koss dives into the current newsletter advertising climate and explains the perks and challenges of navigating sponsorship opportunities.
Related: Learn about why newsletter advertisers opt for quality over quantity.
If you’re navigating the world of securing sponsorships, a marketplace could be for you. This article contextualizes the current state of the newsletter advertising marketplaces.