Can Creators Make Money In Media?
Brad Esposito has strong opinions about the media industry, making money, and what’s to come for creators, including why creators usually get the short end of the stick.
The gist:
“[Spending 2 years outside of the media industry] made me realise that my media-trained skills were incredibly valuable and incredibly applicable in other jobs and with other companies.”
Discovered via The Rebooting.
Two years ago Ben Issen started what he thought would be a 2-week experiment in selling Notion templates (known as the Notion Pack). It evolved into 2 years of income.
He details the 5 phases of his project, starting with his idea and ending with diversifying here.
Discovered via Growth Marketer.
Have You Seen These Meta Monetization Initiatives?
In this Social Media Today article, Andrew Hutchinson reports how Meta is offering new initiatives for creators including reels payments, NFTs, a creator marketplace, and more.
Anyone using (or planning to use) these? Reply and let me know how they’re working in relationship with your newsletter. I'm curious.
Discovered via Brand MVP.
Expert Suggestions On How To Improve Newsletter Monetization
Josh Spector recently gave Andrew Methven, author of Slow Chinese, advice on how to better monetize his newsletter. His suggestions include smart moves like
Findings From The Tilt’s Creator Economy Research
The Tilt just released their 2022 Content Entrepreneur Benchmark Research and teased some of the findings in their newsletter. Here are a few:
Download the full report here.
Converting Users To Paid Subscribers
“Getting a user to register is far easier than getting a user to pay”
So what do you do? Matt Broad details conversion strategies and best practices here.
Do You Have The Right Sponsorship Strategy?
In this episode of the Nathan Barry show (it’s 1hr 11min; transcript included), Justin Moore discusses newsletter sponsorships, including tips for getting started and why not every sponsor should be charged the same fee.
Discovered via Ghost Newsletter.
Want To Sell Products With Your Newsletter?
Josh Spector has sold over $100,000 worth of products through his free newsletter. He details the approach he recommends here.
Should You Give Up Your Newsletter?
In his recent newsletter issue, Simon Owens reports that understanding your creator runway is critical and that sometimes success is an issue or two away. It look like he’s added sponsorships to his revenue mix, which has traditionally been paid subscriptions.