Slow And Steady Wins The Race?
“The Market is pushing a reset, one that’s forcing companies to show they have the goods now, vs. sometime in the future. The shift is putting those building slowly but sustainably right in the driver’s seat.”
Alex Kantrowitz explains how businesses with slow, sustainable growth are doing the right thing at the right time.
Discovered via The Rebooting.
Looking For New Newsletter Sponsors?
Here’s a list of the top 25 new newsletter sponsors in May.
Who Should Sponsor Your Newsletter?
Authenticity matters in your content AND in your sponsorships. Justin Moore breaks down finding good-fit brands for sponsorships into these 3 steps:
Consider This Billing Cadence Shift
Running a paid newsletter? Should you transition to a 4-week billing cycle?
Jack Marshall explains how to transition and why you might want to (hint: you get to charge subscribers 13 times a year instead of 12) in this article.
Discovered via The Rebooting.
Are Your Readers Paying For News?
There are 3 main reasons people don’t pay for news:
In this article, David Tvrdon identifies strategies publishers are using to change readers’ minds.
Discovered via Editor and Publisher Magazine.
How To Create A Strong Reader Revenue Plan
How do you decide how much to charge for subscriptions? After extensive testing, Bild discovered this: “pricing structure can evolve and change.” Michelle Palmer Jones explains how they came to this conclusion here.
Discovered via The Rebooting.
Using Crypto to Challenge Traditional Media
Can NFTs be the future when it comes to newsletter-based communities? In this Axios article, Sara Fischer reports how Dirt, one of the first newsletters to fund itself solely using only NFTs, has raised a $1.2 million seed round, and is challenging the boundaries of traditional media.
Discovered via The Media Roundup.
Which Social Platform(s) Will Work For You?
Have you ever wondered which social media platforms are the most profitable for creators? Digiday asked 23 influencers to understand why they use—or don’t use—social platforms.
Discovered via The Media Roundup.
Subscriptions, Advertising, Or Both?
If you solely depend on subscriptions for revenue, what happens when begin to lose subscribers? This episode of A Media Operator explains why a pivot to advertising is imminent.
Discovered via The Media Roundup.
How much should you charge for your newsletter subscription? While there’s not a one-size-fits-all answer, this Ghost Newsletter article should get you started.
Discovered via Ghost Newsletter.
