Do You Follow Jacalyn Beales On LinkedIn?
Jacalyn Beales is killing the content marketing game on LinkedIn and I promise she’s worth a follow. Twice in the past week her posts made me stop and think about how I can apply what she’s sharing to my own content.
First, she shared this advice about how to make dark social work for your company.
Then, in this post, she explained how people consume content for the end result… not for the actual information. Revolutionary, I know! How do you change your content accordingly? She offers 3 tips, plus what to avoid.
Trying to tackle a complex topic?
Sarah L. Parker offers 5 ways to do it well…aka write about it in ways your audience will understand and want to read. For example, “learn the lingo, then unlearn it.”
What Is A Content Marketer’s Job?
In her LinkedIn post, Liz Willits starts with this:
“A content marketer’s job is NOT to create content.”
“Their job is to turn your company into an industry thought leader... and flip the buying relationship.”
And it’s resonating: 1750+ reactions. 124 comments.
My take on the response: Content creators also have to educate executives on their value so that they aren’t tasked with content for the sake of content (“We need volume!”) and are given the space to strategize, test, and validate the type of content that is going to actually achieve results.
Agree?
Is Your Marketing Building Trust?
According to Brian Clark, there are 3 ways to use content marketing to build trust:
Learn what they are (beyond the great names, right?) and how to use them here.
Discovered via Really Good Emails.
Here’s a statistic for you: 91% of people globally prefer brands to be funny.
Sara Karlovitch writes that they are less likely to remember you if you’re not.
Discovered via theCLIKK.
“Your Content Is A Part Of Your Product”
There’s a shift going on right now in B2B SaaS, as highlighted by Shiv Narayanan of How to SaaS in his recent LinkedIn post.
The shift: Content is no longer just a thing you create to market your product; it’s part of the product.
“Your content is a critical part of how your prospects and customers experience your brand, company, business and what you’re selling.
Treat it as such and invest in it more.”
I strongly agree. And I’ll be sharing some news on this front in the near future.
The Deloitte team takes a deep dive into authentic purpose and explains how a strong purpose can actually help you grow and gain a competitive edge.
Discovered via The Rebooting.
Experts On How To Use Social Media To Grow An Email List
Pam Neely asked 10 experts to share their best tip on using social media to grow your email list. Pick your poison:
Discovered via Really Good Emails.
What’s working for content marketers?
Jo Hamilton has identified 3 trends that may be helpful for you as a newsletter creator, including:
Dig into why and how here.
How Relatable Is Your Marketing?
Do you write/create/speak like a human? Or are you publishing perfection?
Trevor Crump’s TikTok offers 7 tips to help Millennial marketers let go of overly polished marketing.
