“Most of us are so focused on publishing new content that we neglect the content we already have.”
Sound familiar? Joshua Hardwick explains how to do a content audit step-by-step here.
Good Content About Content Marketing
Some of my favorite content marketers are dropping truth bombs on LinkedIn left and right. If you don’t follow these guys (unintentionally collected links from just the men folk this week, y’all), you probably should, especially if you want your content marketing to move the needle in today’s market.
The Buyer’s Journey Has Changed
Has the buying process changed? If so, it makes sense that the marketing process should change, too. Robert Rose explains the role of content in this new buyer's journey.
Have You Tried Microsoft Clarity?
Want to know what users are doing on your website? This free tool (it’s a Hotjar competitor) may help. Learn what Microsoft Clarity is and what it does in this TikTok by Nicholas from Growth Marketer.
Here’s What’s Working In The Metaverse
What is (and isn’t) working for marketers in the metaverse? This Marketing Dive article rounds up some solid examples of metaverse marketing.
My favorites are the Unilever virtual marathon and Heineken’s virtual brew.
Discovered via Marketing Dive.
Content Calendar ≠ Content Strategy ≠ Content Plan
Do you get these confused? They’re not the same. Sara Stella Lattanzio summed up the key differences in this LinkedIn post. Check it out and follow her for more content marketing tips.
Have You Heard Of Information Gain?
Copycat content is an SEO problem. You read one ranking article, you’ve read them all, right?
Especially for high-value keywords. But Google has a plan for that.
“Google’s solution is straightforward: reward articles that bring new information to the table.
They suggest doing this through something they call information gain, a measurement of the new information provided by a given article, over and above the information present in other articles on the same topic.”
This will mean bringing new information to your competing articles could increase opportunities to rank.
Ryan Law explains the ins and outs in this article.
Why is it that email marketing has stood the test of time? Peter Roesler explains:
“Unlike other marketing channels, email marketing lets you consistently stay in touch with your customers.”
I know some social media fans who will say this isn’t necessarily true, but he’s got a point.
This fairly short Inc. article offers some tips for making email work for you, some of which sound very newslettery.
Discovered via Really Good Emails.
Should You “Kill” Your Marketing Team?
Here’s the story: Oatly “killed” their marketing department by replacing it with a team of creatives who were charged with creating a “human voice” for their brand. Ioanna Lykiardopoulou explains how it worked for them.
Here’s how I see it: their approach was to choose “anti-marketing” as a marketing strategy. Smart.
Discovered via Growth Marketing Weekly.
Cookies Are Crumbling: Now What?
In case you hadn’t heard, Google is ending third-party cookies on Chrome. Atul Jindal shares 5 steps you can take now to prepare.
Discovered via Really Good Emails.
