LinkedIn Content Marketing Goodness
My LI feed is sizzling lately with solid posts about content marketing (and also a bunch of people plagiarizing, so watch out). Here’s what resonated:
Types of Content
Lyndsay Cambridge writes “you often have to go bigger and better with your content to stand out”. Her LinkedIn post offers 4 content types that actually stand out.
SEO
How do you feel about SEO? Nicole Bump acknowledges our (sometimes frustrated) feelings and explains why a strong SEO strategy is actually an asset.
To top that off, “SEO should be the seasoning, not the steak.”—John Bonini reminded us that, ultimately, people determine content’s success…not Google.
Distribution
Are you simply “checking the box” when it comes to distribution? In another post, John Bonini challenges this approach and suggests strategizing distribution before creation, not tacking it on afterwards.
Great Content Rules Them All
Sara Stella Lattanzio’s post explains why “just creating” is no longer enough. “Have you noticed? 😮 By now, most questions related to marketing success can be answered with ‘𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁’.”
Are You An End-To-End Marketer?
“The best marketers can take projects from vision to execution.”
Wes Kao offers 19 ways to become an end-to-end marketer in this Tweet.
Discovered via Growth Marketer Weekly.
Automation Vs. The Human Touch
Can marketing automation feel authentic, or is it hurting relationships at scale? The CMI team set up an experiment and came up with a 3-step approach to automate the mundane but prioritize the human touch:
Andrew Davis writes about the experiment here.
Discovered via Social Media Today.
Sales-led B2B SaaS Content Types
If you’re a sales-led B2B SaaS company, Erin Balsa thinks you need to publish these 4 types of content:
Check out her LinkedIn post on the topic for how she defines them and why you need them.
Email Acronyms And Marketing CTAs
We stumbled upon 2 legit marketing resources this week that you might want to bookmark.
Allison Loehman uses a master reporting doc to measure demand generation with the following 6 pillar tabs:
Learn how they’re organized and why in her LinkedIn post.
Want to reach more people with your content? Karl Yeh suggests that instead of creating weekly blog posts, you should create several short form videos and distribute those first.
Influencer Marketing Considerations
Thinking of hiring an influencer? Factors you’ll want to consider:
“Most of us are so focused on publishing new content that we neglect the content we already have.”
Sound familiar? Joshua Hardwick explains how to do a content audit step-by-step here.
10 Bad B2B Content Marketing Habits
Are you creating boring content? Vladimir Blagojević identifies 10 B2B missteps that you’ll want to nix, including copying what others are doing and focusing on quantity.
