Curated News You Can Now Filter To See Unengaged Subscribers
Apple’s upcoming changes, and this smart strategy prompted us to add an activity filter to help Curated users find, reconfirm, or unsubscribe unengaged subscribers on your lists.
Recap:
Apple Mail’s next update will default users to choose not to be tracked and inflate open rates. Why? Because almost all Apple Mail users will appear as opens unless they tell Apple they want to be tracked.
The problems this causes:
Beyond skewing open rates (big bummer!), cleaning your list (aka getting rid of the subscribers who never open it) will be harder. But doing so is still important because your sender reputation relies in part on being a sender whose emails are opened.
Our latest response:
We’ve made it possible for you to filter your subscribers beyond just Status and Source (those have been there all along) and added Activity. In this case, Activity equals how recently the subscriber has clicked a link in your newsletter.
Now you can find a cadence that fits your send schedule and choose to either send a reconfirmation message or unsubscribe people who appear to be unengaged.
I’d recommend first filtering by people who haven’t clicked a link in a year and sending reconfirmation messages to them. You can use our default message or customize it.
Then, you can decide how long not clicking on any links in your newsletter indicates the recipient is no longer interested and either send reconfirmation messages or choose to unsubscribe them.
Help content for this is coming soon, but if you navigate to Subscribers > Email Subscribers, a little clicking around should get you started.
ICYMI: You can always check our Curated Public Product Roadmap to catch up on recent releases and find out what’s up next.
How To Control The Privacy of Your Curated Newsletter
In this quick tutorial video, Seth walks you through the settings in Curated that you can use to make your newsletter private. Learn how to turn off the publication site, limit signups, and create a subscription wall.
Note, these features are part of our Paid Newsletters release. Let us know if you’ve kicked the tires on that yet and if you have feedback. We’ve got even more exciting news to announce in the coming weeks.
ICYMI: We released paid newsletters!
You can always check our Curated Public Product Roadmap to catch up on recent releases and find out what’s up next.
Shout Out To Some Recent Newsletter Launches
It’s tough to keep up with the newsletter launches on Curated.co, but I wanted to give props to some that are pretty cool.
🌉 Tales From the Infrastructure
See photo above. I didn’t realize how fascinating infrastructure can be.
Anyone want to preorder a wargaming classic?
The South Carolina arts scene is almost as cool as the category headers.
Because we DO want to raise kind children, right?
💼A weekly digest of things Karl Hughes has learned about startups, technology, and leadership
I didn’t know exactly what to title this one, but it’s great.
Nice work, new newsletterers.
Launch A Paid Newsletter
ICYMI: We released paid newsletters last week!
You can always check our Curated Public Product Roadmap to catch up on recent releases and find out what’s up next.
🎥 Video Tutorial: How To Set Up And Use Google Analytics 4 For Your Newsletter
Hey everyone, Seth here.
Ready to get your Curated newsletter set up with Google Analytics 4?
Two of the metrics that you should keep an eye on are scroll depth and engagement time.
This tutorial video shows you how to connect GA4 to your newsletter and make sure that these metrics are firing correctly.
Live Newsletter Content Strategy Session Tomorrow
The legendary Russ Henneberry and I are leading a newsletter content strategy live training session this Friday, June 18.
It’s not just another webinar.
It’s a 4-hour mastermind session to take you through the steps of strategizing your newsletter—from picking a name and domain, to the content you’ll deliver, to conducting a soft launch and iterating.
We’re going to take Q&A throughout and keep it really actionable.
Price: $299 (which gets you a $200 Curated credit for whenever you want to use it).
Register here.
ICYMI: We now have a Curated Public Product Roadmap! Check out our recent releases and what’s up next.
Curated Now Offers Paid Newsletters
This is a day I’ve been anticipating. Can you feel the excitement?
Caitlin and the product team just released features that support setting up paid subscriptions in Curated so you can now offer people a paid tier of your existing Curated newsletter or launch a new newsletter with a paid tier.
The big news? It’s included in our pricing, so we’re not taking a commission. It’s your Stripe account, not ours.
We feel strongly that if you are running a successful paid newsletter, you deserve to keep as much revenue as possible.
We’d love your feedback on how the paid settings work for you. Please help us kick the tires and send your questions and thoughts to support [at] curated.co.
You’ll find the new Paid Subscriptions on the Settings page under Hosting, Subscriptions, and Publishing. Start by connecting your Stripe account.
This tutorial video from Seth will walk you through the set up process.
Don’t forget to pair this with our new private newsletter features.
Note: Full help documentation is in the works, but if you need help or are migrating from another provider, don’t hesitate to reach out to support [at] curated.co. We’ll do as much as we can for you.
