What Marketers Can Learn From Media Newsletters
MarketerHire’s Mae Rice asked Dan Oshinsky how marketers could improve their email newsletters and he provided some great tips. Two we can all take note of are to be way less promotional and much more personal in our content.
If you missed Dan’s advice for welcome emails or want to revisit it, you can find that here.
Dan Oshinsky says yes, but they have really high expectations, so don’t send them junk.
In this super short clip from the Q&A part of his Newsletter Fest 2021 session 4 Newsletter Business Models, Dan discusses the under-30/Gen Z approach to email content.
The Ultimate Screen Share Is In The Works
Seth is at it again flexing his video making skills and we’ve got our first promotional video for Newsletter Fest ready. We’re also working on a longer version (with speaker names).
Help us spread the word by sending all your favorite newsletter creators to NewsletterFest.com. The site is a work in progress, but we love bringing you along for the journey, so be sure to subscribe for updates (link under video) and register for workshops as they are announced.
And, yes, I know both Dan Oshinsky and Mary Ellen Slayter’s eyes are closed in this screenshot. I feel like it really sets the tone for the entire event. Click through to see them in action.
Note: If you have reached out to me about being a speaker, I promise I will be in touch. It’s been a hectic couple of weeks. People really love this idea!
Dan Oshinsky is a never ending source of amazing newsletter advice. In this article, he walks us through two Google Analytics dashboards we can use to track newsletter success.
Your Opt In Challenge this week is to set up Google Analytics for your newsletter.
What Type Of Newsletter Business Model Do You Need?
After talking with teams at hundreds of indie newsletters, Dan Oshinsky determined there are 5 categories, each needing a different business plan.
Figure out what’s best for you.
Newsletter Insights From “Not A Newsletter”
This month‘s edition of “Not a Newsletter” by Dan Oshinsky is once again full of helpful links, tips, and news on all things newsletters. He includes:
Read the full October Google Doc here.
Stuck On Your Newsletter’s Name?
Are you ready to start a newsletter but can’t think of the “perfect” name? Dan Oshinsky shared a LinkedIn post you need to see. Here’s the gist:
“Often, keeping things simple is just the easiest decision — it’s also the right decision.”
