How The Raleigh Convergence Embraces An Email-First Approach

“‘Newsletter subscribers find a lot of value in a digestible, consumable newsletter that serves as an overview but is also useful in that you can still learn more,’ she said. ‘A lot of them felt they knew me better because I land in their inbox and I had gained their trust—something that legacy news organizations always talked about having issues with.’”

Discovered via Not a Newsletter.

Issue 28 • Apr 22nd 2021 •

Last Week In News About News

1. This News Publisher Quit Facebook And Readership Went Up
2. Telegraph Invests In 60 Newsroom Jobs In Six Months Note: their most recent newsletter editor Sarah Ebner will be joining us for this Newsletter Fest panel
3. Rival Group Makes Bid For Tribune Publishing That’s Superior To Alden’s
4. It’s Time For Honest Peer Review In Journalism
5. Protests Grow In Italy Over The Wiretapping Of Journalists
6. Citizen-Led Data Journalism From Brazil’s Favelas Fills Historical Information Gap
7. Curbs On Press Freedom Come With A Cost, New Research Reveals
8. 5 Imperatives For Expanding Independent Local News
9. The Impact Of COVID-19 On The Journalism Industry – What Business Wire’s 2020 Media Survey Revealed

Issue 27 • Apr 8th 2021 •

Journalism, Tech’s Attempt To “Save” It, And Subscription Glue?

1. Small Kansas City Paper Runs A Blank Front Page To Dramatize Its Fight To Stay Alive
2. Future of journalism: study explains why some news stories get more clicks from social media than others
3. “The glue that keeps customers engaged”: How publishers are using data to fuel subscription growth
4. Google Expands News Showcase, Inks Deals With Over 600 Publications for Content
5. Female journalists reporting more online harassment than male counterparts
6. Medium is yet another example of why tech companies won’t save journalism

Issue 26 • Apr 1st 2021 •

Launching A Newsletter And Thinking About Analytics

How do you know if your efforts are worth it?

Analytics.

Issue 25 • Mar 25th 2021 •

A Comparison Of Tools For Curated Newsletters

This article may include Curated.co, but it's also a run down of tools that make marketing (and life) much easier. This article speaks to the soul in that regard.

"So as a startup, one thing you don’t have is time (and money for that matter). But we still want to provide value! We, therefore, aim to create content 40% of the time and curate the best of the web 60% of the time."

Issue 25 • Mar 25th 2021 •

Newsroom Inequality, Paywalls, And Media’s Continued Transition To Becoming A Digital Product

1. Less than a third of the world’s top editors at major outlets are women
2. Online harassment of female journalists is real, and it’s increasingly hard to endure
3. News Corp Australia Papers Labelled 'Sexist' and 'Toxic' by Former Staff Photographer at Media Inquiry
4. Black Journalists Express Strain That Reporting On Black Trauma Takes On Mental Health
5. How Newsrooms Are Building Better Paywalls
6. How product managers are rejuvenating journalism
7. Subscription Revenue Grew For Publishers During Pandemic Ad Slump
8. A roadmap for publishers getting started with digital subscriptions
9. What I’ve learned from covering a year of media layoffs and closures
10. Growing our business through customer value | Wall Street Journal
11. From the editor: How one newsroom made a difference in the hardest year of our lives | The Seattle Times

Issue 24 • Mar 18th 2021 •

Adopting A Newsletter-first Approach, Building Paywalls, And Addressing Big Tech Woes

1. How a Polish newsroom developed a loyal audience by going “newsletter first”
2. Lawmakers want to empower publishers to collectively negotiate with Facebook
3. What the pandemic means for paywalls
4. Paying for news: Newspaper revenue really started to collapse well over a decade ago, and we've been discussing what to do about it for almost as long
5. UK media 'in denial' about racism, say Black journalists
6. Retailers drive revenue with email. So can publishers

Issue 23 • Mar 11th 2021 •

New Week, Old Drama

The battle for who gets paid to capture our attention continues, this time with a few rounds of disarming disinformation.

1. 'WWD,' 'The Economist' Launch Education Offerings
2. Journalists and the looming superstorm of climate disinformation
3. To Quash Disinfo, Researchers Must Work With Journalists
4. After Facebook’s news flex, Australia passes bargaining code for platforms and publishers
5. Facebook to invest $1 billion in news industry after Australia row
6. Can social media and journalism form a global partnership?
7. Create Big Tech fund to pay for northern journalism
8. 'We will not build alternate identifiers': In drastic shift, Google will end behavioral targeting, profile-building in its ad products
9. Can Publishers' Contextual Targeting Replace Third-Party Cookies?
10. To Succeed Without Cookies, Try Content Commerce

Issue 22 • Mar 4th 2021 •

News About News (And Big Tech’s Chokehold On The Media)

Last week’s change to this section didn’t get any reactions (is no news good news, then?), so I’ll give this new format another shot. Let me know if you hate it.

1. Why Facebook and Google Are Fighting Publishers Over Paying for News
2. Microsoft wades into Facebook news fight by siding with European publishers
3. Exclusive: Google's $76 million deal with French publishers leaves many outlets infuriated
4. Facebook Reaches Deal With Australia to Restore News
5. How to play outside the duopoly’s publishing rules
6. How publishers are thinking about affiliate commerce in 2021

Issue 21 • Feb 25th 2021 •

A Newsletter In A Newsletter

When I went to create this issue, I realized I’d collected an entire newsletter worth of articles for this category. There’s so much going on in the world of media, especially in the revenue wars.

So I’m trying a little something different today. I’ve ordered these notable headlines to capture the current state of publishing. It’s a narrative at a glance, if you will.

1. Digital media companies need an eye toward adaptation, not just innovation
2. The Texas Tribune aligns product and editorial for audience retention
3. As newspapers close across Chicago suburbs, one local nonprofit newsroom steps in
4. They launched a newsletter to cover immigration under Trump. Now they’re ready to expand
5. 6AM City is expanding nationally in 2021
6. Journalists are grappling with their relationships to big tech companies. It’s time for academics to do the same
7. The old news business model is broken: Making Google and Facebook pay won’t save journalism
8. Facebook blocks news in Australia over government plan to force payment to publishers
9. Google agrees to pay for (some) Australian news
10. Google is going to start paying UK publishers for news

Let me know what you think of this approach.

Issue 20 • Feb 18th 2021 •