The Newsletter Movement Continues (And Could Partly Solve The Cookie Crumbling)
What’s New in Publishing reports that newsletters “help grow subscriptions, generate ad revenue, and gear up for a cookie-less world.” No wonder we’re seeing a surge in newsletter launches.
Check out these stories from the past week:
Psst! I was interviewed about the popularity and challenges of newsletters for Mark Evan’s podcast, which aired yesterday (March 10).
Are You Building Up A Trust Bank?
I know. I know. You get it. Establishing trust is important.
And it feels like I write about it ALL THE TIME in this newsletter.
So it’s nice when I can say, “Hey. It’s not just me. Jason Rodriguez at Litmus agrees.”
In this podcast/blog article, he explains the critical concept of building up a trust bank with your subscriber. He also encourages brands to set up BIMI.
What To Include In Your Welcome Email (Template Included)
Cory Brown serves up some serious newsletter welcome email advice in this article. Check it out and see if yours includes everything he recommends.
Don’t send one? It could be time to reconsider that. Why?
“The Welcome Email is your opportunity to roll out the red carpet for your new subscribers. This is your chance to make the right first impression.”
Nick Dujnic, VP Of Marketing At LiveIntent, Explains The Attraction Of Newsletter Advertising
Who doesn’t love a Q&A from an advertising company about why newsletter advertising is awesome?
“Publishers and other players are flocking to email newsletters because of the versatility and value that the email address provided them.
For publishers, newsletters are highly engaged media. Consumers opt-in to receive it, and they make a conscious decision to open and read it. And while newsletters have always been highly effective at driving readers to a publisher’s webpage, they are discovering that the newsletter itself can generate high CPMs and incremental ad revenue.”
Is Your Goal Clicks, Or Consumption?
I tend to aim for both. In this article, Ann Gynn offers 6 ideas for more opens, clicks, and shares. I like what she has to say about creating content that doesn’t require a click through for the reader to understand it.
“By thoughtfully designing your e-newsletter with the audience in mind, you can better address varied reading habits. Create subheads and snippets for at-a-glance readers, and offer longer pieces and additional resources for in-depth readers.”
Of course, you’ll want to click through for the other 5. I love irony.
Ness Labs founder and creator of Maker Mind, a newsletter about mindful productivity, Anne-Laure Le Cunff recently published 50 newsletter lessons she’s learned by sending 50 issues. There are some good ones in there, including number 15.
“Respect the reader-writer contract. Subscribers give you access to their most intimate space on the Internet: their inbox. Respect their trust by delivering exactly what you promised.”
Sound familiar?
Also, in reading this I learned she has an invite-only newsletter community on Telegram.
The February (Issue?) Of Not a Newsletter Is Out
Newsletter consultant Dan Oshinsky’s February edition (yes, edition is the better word for it) of Not a Newsletter, his monthly Google Doc of fresh newsletter resources, is now available.
This rabbit hole of information worth spending the better part of a day with is too good to sum up in one paragraph, so I’m linking to one interesting article about email marketing he included and to an Inbox Collective Google Slide Dan put together (25 Ways to Sign Someone Up For Your Newsletter). Enjoy.
Get excited because Dan is going to be speaking about newsletter business models at Newsletter Fest!
Why Writers Should Start Newsletters
Britany Robinson thinks writers should have their own newsletters. In this article, she provides six persuasive reasons.
My favorite?
“5. Nobody can take your newsletter away”
Do You CURVE Your Email Subject Lines?
Shooting for higher open rates? In addition to delivering amazing content that is so valuable your subscribers open them regularly, you might want to consider learning the CURVE methodology in this article by Alex Williams.
Hint: CURVE is an acronym.
List Growth Tactics From Justin Welsh
Justin Welsh knows how to build an audience on social media. Now he’s sharing how he’s growing his email newsletter list using blog content and social media. Check out this Tweet thread and consider adopting his approach.
