Use Your Newsletter to Learn What Your Audience Wants
Nicholas Scalice understands the value of testing. His agency Earnworthy helps clients build and test landing pages for optimal performance. It’s only fitting, then, that he’s continually testing his own newsletter sign up page.
In fact, he believes that launching a newsletter that serves a niche audience is a wonderful way to find out what they really want.
“If you build that audience right, and you build the rapport with that audience, the opportunities to monetize are going to reveal themselves,” he says.
This is why he encourages creators to launch without selling anything at first so they can test and see what’s going to work.
In GrowthMarketer, Nicholas provides marketers insights, including news, tool tips, and the occasional link to his marketing podcasts (Growth Marketing Toolbox and Learn Growth Marketing).
During this interview, he walks us through the decisions he’s made as he created the newsletter. We discuss why combining a curated newsletter pairs well with his podcasts to serve an audience hungry for growth marketing tactics. He also shares how his referral program works and why your welcome email should ask a question. Does yours?
Do you overshare with social followers? Should you?
My Magic 8 Ball advises, “It is decidedly so.”
Not sure how to achieve authenticity for your brand? Check out Matthew Kobach of Fast’s Twitter strategy of keeping his 75,000 followers in the loop on how the brand has built its story on social in real-time, including announcements about launch-day bugs.
“We’re going to keep building for the world to see, launching for the world to see, and improving for the world to see,” the thread concluded.
Why does it work?
Consumers want authenticity, which leads to lovability.
But beware of forced personalization in your email messaging or social ads. Rives Martin of Merkle explains findings on what’s welcomed—and what’s considered invasive—from their recent Consumer Experience Sentiment Report.
A Breakdown Of Apple’s Plans And How They’ll Impact Your Marketing
Meet the most thorough guide to Apple’s recently announced plans (+ the way they impact marketing) I’ve seen so far. It’s basically your new tech change navigation roadmap.
Alex Bauer’s breakdown includes the major updates that will impact email marketing—like Mail Privacy Protection and Hide My Email—as well as others like App Clip Enhancements and iCloud+.
The best part? He goes beyond clearly describing Apple’s plans and explains how each will impact mobile growth.
You’re welcome.
When we moved from Florida in June, I had a bit of regret about a thing I should have done but didn’t when we lived there.
I really wish I had taken the time to go to our beach entrance and watch the sunrise over the Atlantic more often.
It was lovely when I did.
It set the pace for the day.
But I didn’t actually do it very often and I have no one to blame but myself.
An interesting thing happened after we moved, though.
A friend who lived nearby started posting daily sunrise photos from her beach entrance on Instagram/Facebook.
So now, each morning when I check my feed, I see and like her photos.
It feels like they’re for me.
This friend went through A LOT last year, and though we were in touch in a get-things-done-for-our-daughters sort of way, I had no clue about her heaviest heavy stuff. It’s stuff she’s moving past, and I think the morning beach walks are part of her healing.
They’re part of my healing, too.
They’re a taste of something I meant to do but didn’t, and now I get to enjoy what should have been in a different way.
These vicarious sunrises are becoming a new ritual for me.
If we think of this in terms of newsletters (because, I know, I know, that’s social media—not email), I think it hits close to the most important goal of the genre: to build connection by sharing.
Above all else, a newsletter is an outlet for creating and sharing something important to you/your brand with people who agree it’s important and welcome it into their lives.
It can be you inviting them into a world you build for them to inhabit.
It can be therapeutic and ritualistic.
It can be the sunrises they want to make time for.
Now, let’s see what newsletter news we can shed some fresh light on today.
