In the final issue of the 2021, I’ve decided to share a round up of the content Opt In Weekly readers found most engaging (in this case, engaging mostly means click-inspiring) this year.

Below, you’ll find links to the most popular issues (including the one that prompted the most direct replies), the most popular categories, the top 10 links we shared, and the most clicked link in each content category.

 

Top 5 Issues (Most Clicks)

1. Issue 43, Aug. 12
2. Issue 42, Aug. 5
3. Issue 37, July 1
4. Issue 40, July 22
5. Issue 41, July 29

Looks like we experienced some sort of hot streak in July and August?

 

🔗 10 Most Popular Links

1. How To Create Episodic Content
2. Choosing a Newsletter Revenue Model
3. Want More Newsletter Subscribers? Start Here
4. A (Scientific) Guide To Better Open Rates
5. The Twitter Hashtag Curation Method
6. The Place Of Content Is To Be A Part Of A Person’s Day-to-Day
7. Is Your Goal Clicks, Or Consumption?
8. How Transitioning To Daily Worked For Josh Spector
9. Are Your Open And Click Rates Above Or Below Average?
10. Master The Acronyms Of Deliverability

 

🔗 Top Link Per Category

Screen Share - Choosing a Newsletter Revenue Model

Newsletter Tips - Want More Newsletter Subscribers? Start Here

Curation - The Twitter Hashtag Curation Method

Marketing - How To Create Episodic Content

Writing - How To Master Conversational Copywriting

Publishing - The Impact Of Product Thinking On Publishing

Money Matters - Wait, Is Facebook Saying It Won’t Always Be Free?

Curated News - Shout Out To Some Recent Launches

Opt In Challenge - Master The Acronyms Of Deliverability

 

Top 5 Content Categories (Based On Total Clicks Of Links Per Category)

1. Newsletter Tips
2. Marketing
3. Screen Share
4. Money Matters
5. Opt In Challenge

 

Issue With The Most Direct Responses

For some reason, issue 57 (sent Dec. 2nd) prompted the most replies.

My guess is because I addressed what it feels like to hit send.