Guest Speaker - Sarah Colley

Ummm... Hello...

Testing. Mic 1,2...

I know, it's a new voice. How weird, right?

I'm pretty honored to take over this week's Opt In Weekly newsletter. It's actually my first time working on a newsletter.

Wait, that's a lie. I did create a newsletter for a senior living home while I was still an intern. Several of the residents' family members had mentioned that they felt rather disconnected from the family they'd placed in the home. They couldn't see them often but wondered what they were doing.

I decided that wasn't right. Having taken care of seniors for a couple of years while I was in college, I knew the guilt family often felt placing their loved ones there. So, I created a newsletter.

Every day, the residents had fun activities like Bingo with prizes or even visits from girl scout troops. We'd take pictures, and I'd put them in the newsletter along with a rundown of their week. The response was overwhelmingly positive.

That was nearly 8 years ago.

This, what I'm doing today, is quite different.

Heck, now that I think about those starting days, I can say that my entire life is quite different. I work for myself now. Well, at least I'm my own boss. I set my own hours. I work at home. I take vacations when I want. I choose my clients.

It's by working on things like this newsletter that I get to continue doing the above. I make connections with people that are impacting the marketing world. I talk with fellow freelancers. I chat with CEOs all the time (I never thought I'd be able to say that). I get to make a difference in someone's business, and life.

Just like that newsletter of my formative days of content marketing- and just like my chats with CEOs and other marketers- this newsletter is my way of connecting to you. It's my way of saying "hey, these curated articles will make a difference in your life and in your business." It's our own private chat.

Thanks for sittin' down with me.

Issue 25 • Mar 25th 2021 •